Pictured at Fota Island Resort in Co. Cork, who have already signed up to the initiative, are: Fáilte Ireland Director of Sector Development, Jenny De Saulles (Centre), with Fota Island Resort Staff, Una O’Donovan, Spa Therapist; Rafael Resenite, Section Head Chef; Shane Meyler, Concierge. and Finola Twomey, Group Director of Revenue, Sales and Marketing.
Picture: Michael O’Sullivan /OSM PHOTO
Fáilte Ireland has today launched a new, first of its kind industry wide Employer Excellence
initiative that will provide tourism businesses with a competitive edge as they recruit and
retain staff in a highly competitive employment market. The initiative will help to drive
improvements in employment practices across the industry and provide businesses with
tailored action plans and a trusted symbol that denotes a rewarding and appealing
workplace. Welcoming the initiative, Minister for Tourism Catherine Martin has described
the programme as “a step change in acknowledging businesses who make tourism a
rewarding place to work and sets a new industry standard for the sector”.
Minister Martin added:
“My department and Fáilte Ireland have been collaborating with industry and other
government departments to ensure that there is a coordinated approach to addressing the
labour and skills shortages. Employer Excellence has been devised by Fáilte Ireland to help
tourism businesses demonstrate their commitment to creating rewarding and appealing
workplaces. This initiative is a central element of the National Tourism Development
Authority’s strategy to support the industry to rebuild the staff and skills lost during the
According to Fáilte Ireland research, tourism businesses are making positive changes to their
work practices. The latest research shows that over 70% of the businesses surveyed who are
recruiting are offering increased pay while 69% are offering more stable work patterns.
Fáilte Ireland’s Employer Excellence initiative will build on this positive momentum.
Participating businesses will obtain the Employer Excellence mark on completion of the
programme. The mark will become a recognised trusted symbol for tourism businesses
denoting a quality workplace for employees. Managers of participating businesses will have
the opportunity to undertake a new Best in Class People Management Programme, which
has been developed by Fáilte Ireland as part of this initiative. Areas covered include Best
Practice Recruitment and Induction, Probation and Performance Management and Building
High Performing Teams.
Fáilte Ireland CEO Paul Kelly said:
“All over the world, tourism is fundamentally a people business but nowhere more so than
in Ireland where our greatest asset as a nation is the Céad Míle Fáilte provided by tourism
staff and businesses to our visitors. But to attract and retain the best people to work in
tourism, we need to consistently ensure we provide quality workplaces. Our new Employer
Excellence initiative has been designed to do just that. Through the initiative businesses will
continuously improve their work practices to make tourism a great place to work for
employees. The initiative is a key element of Fáilte Ireland’s strategy to ensure businesses
can retain and attract the staff it needs immediately while also building a future pipeline of
Jenny De Saulles, Fáilte Ireland’s Director of Sector Development added:
“There are excellent employers and great workplaces in our industry and our latest research
shows that businesses are implementing changes to improve their workplaces. The Fáilte
Ireland’s Employer Excellence initiative will put the views of the employee front and centre.
These insights will help support businesses to retain staff, but more importantly employers
can achieve improved employee engagement and satisfaction that will drive the long-term
repositioning of the industry as an appealing place to work. The programme is open to all
tourism and hospitality businesses with more than 20 employees.”
From today (12th September) tourism businesses can sign up to join the initiative here.
Businesses with fewer than 20 employees, can take part in the Employer Excellence
programme from early 2023, with a bespoke process being developed.