IRISH GOVERNMENT LAUNCHES ACTION PLAN ON MARKET DIVERSIFICATION 

The Irish Government has launched an Action Plan on Market Diversification. With the global model for trade and tourism having changed significantly this year, this new Action Plan is a realistic approach to seeking and availing of new opportunities for Irish businesses internationally, and in markets that have to date not been targeted in the way that the now will be.

The overarching goal of the Government Action Plan on Market Diversification is to set out a path to assist and support Ireland’s businesses – large and small – to adapt to a new trading environment by striking out into new and diverse markets and deepening their engagement in existing markets.

The action plan seeks to support Ireland’s continued growth, increase exports sustainably, deepen and extend our trade and investment relationships, grow quality employment and bolster Ireland’s economy.

The full Action Plan is available to read here.